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Management - Consumer Behaviour

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Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in

Self-Study Content
  1. Mod-01 Lec-01 Introduction to the Study of Consumer Behaviour

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  2. Mod-01 Lec-02 Introduction to the Study of Consumer Behaviour (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  3. Mod-02 Lec-03 Market Research and Consumer Behaviour

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  4. Mod-02 Lec-04 Market Research and Consumer Behaviour (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  5. Mod-03 Lec-05 Market Segmentation and Positioning

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  6. Mod-03 Lec-06 Market Segmentation and Positioning (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  7. Mod-04 Lec-07 The Consumer Decision Making Process

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  8. Mod-04 Lec-08 The Consumer Decision Making Process (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  9. Mod-05 Lec-09 Models of Consumers and Models of Consumer Behaviour

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  10. Mod-05 Lec-10 Models of Consumers and Models of Consumer Behaviour (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  11. Mod-05 Lec-11 Models of Consumers and Models of Consumer Behaviour (Contd. )

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  12. Mod-05 Lec-12 Models of Consumers and Models of Consumer Behaviour ( Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  13. Mod-06 Lec-13 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  14. Mod-06 Lec-14 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  15. Mod-06 Lec-15 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  16. Mod-06 Lec-16 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  17. Mod-06 Lec-17 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  18. Mod-07 Lec-18 Consumer Learning

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  19. Mod-07 Lec-19 Consumer Learning (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  20. Mod-07 Lec-20 Consumer Learning (Contd. )

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  21. Mod-07 Lec-21 Consumer Learning ( Contd. )

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  22. Mod-08 Lec-22 Personality, Self Concept and Self Image

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  23. Mod-08 Lec-23 Personality, Self Concept and Self Image (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  24. Mod-09 Lec-24 Consumer Perception, Risk and Imagery

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  25. Mod-09 Lec-25 Consumer Perception, Risk and Imagery (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  26. Mod-09 Lec-26 Consumer Perception, Risk and Imagery (Contd. )

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  27. Mod-10 Lec-27 Consumer Attitudes

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  28. Mod-10 Lec-28 Consumer Attitudes (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  29. Mod-10 Lec-29 Consumer Attitudes ( Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  30. Mod-11 Lec-30 Consumer Communication

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  31. Mod-11 Lec-31 Consumer Communication (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  32. Mod-12 Lec-32 Consumer Groups and Reference Groups

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  33. Mod-13 Lec-33 Family and Family Life Cycle

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  34. Mod-14 Lec-34 Social Class and Mobility, Lifestyle Analysis

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  35. Mod-15 Lec-35 Culture, Sub-Culture and Cross-Culture

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  36. Mod-15 Lec-36 Culture, Sub-Culture and Cross-Culture (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  37. Mod-16 Lec-37 Interpersonal Communication and Influence

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  38. Mod-17 Lec-38 Opinion Leadership

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  39. Mod-18 Lec-39 Diffusion of Innovation

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

  40. Mod-18 Lec-40 Diffusion of Innovation (Contd.)

    Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details

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